Digital marketing is a new trend that is gaining more and more popularity nowadays among all kinds of people in the world. The reason is that it is the one and only way to improve businesses by enhancing their sales levels in a short span of time and in an efficient manner too. Digital marketing is nothing but a process of marketing specific digital products or goods or services with the help of several innovative and advanced technologies. It is specifically described as online marketing or else can also be described as the summarization of all kinds of marketing deals. Besides online marketing, some people also use offline mode for the marketing of their products in digital marketing.
Role of a Digital Marketer
A digital marketer, otherwise called as a digital marketing professional is a specialist in handling the sales and marketing related operations of a company, which is striving to enhance the business. He is the one, who is taking the sole responsibility of the marketing of concerned company’s products. In order for a company to achieve its sales target, its digital marketer should be aware of the recent and upcoming status of digital strategies.
Ways of Becoming a Professional Digital Marketer
The following are some of the steps to be followed to become a digital marketer in 30 days quickly:
- Doing market researches
- Content development
- Customer avatar creation
- Reporting analytics
- Digital ecosystem creation
- Social media promotion
- Ad promotion
- Email promotion
- Affiliate promotion
- Keyword promotion
- Bonus or offer announcements
Eight Important Domains that Every Digital Marketer must know:
Each and every digital marketer should be aware of the following eight different domains:
1. Content Marketing:
It is nothing but an action of promoting newly written, distributed and published contents online for attracting the targeted audiences. It mainly helps the businesses in gaining the attention of audiences or readers, thereby enhancing their marketing leads. It also helps the businesses in making people aware of their brands and their credibility, enhancing the user base, and increasing the online user engagement.
2. Social Media Marketing:
It is nothing but a way of promoting services or products via websites and social media platforms like Facebook, Twitter, Whatsapp, Instagram, LinkedIn, YouTube and Snapchat and so on. It is highly useful and familiar for researchers and practitioners. It facilitates user engagement by giving both active and passive approaches. We can find a variety of inbuilt tools for data analysis in most of the social media platforms nowadays, thereby helping the users in monitoring the success and progress rates of the advertisement campaigns.
3. Pay – per – click Advertising:
It is abbreviated as PPC, and is also known as CPC or cost per click. It is a mode of posting advertisements over the internet to attract online or internet users all across the Globe. It helps the websites in achieving high traffic, thereby making them acquire huge payments from the advertisers. Such payment rates usually depend on the number of ads clicked by online visitors every day. If the ad clicking rate is high, then the payment is also higher. On the contrary, if the clicking rate is low, then the website owner will get the payment according to the amount of ads clicked on the site.
4. Search Engine Optimization:
It is abbreviated as SEO, which is nothing but a process that restricts the online view of a web page or a website in the unpaid results of web search engines like Google. Here, the term unpaid results denote natural, earned or organic results. If a particular web page appears frequently in the results of a web search, then it will get more visitors or customers. This in turn, will make that web page to get a higher ranking and visibility in the search page. The most common types of search involved here are video search, image search, news search, academic search, and vertical search.
5. Affiliate Marketing:
It is a technique that involves the introduction of new members (customers or visitors) into the system by making several marketing efforts. This activity is recognized by the concerned company in the form of rewards and offers to the affiliate.
6. Search Engine Marketing:
It is abbreviated as SEM, which is nothing but a process of website or webpage promotion with the help of paid advertisements. It primarily deals with the aspect of enhancing the visibility of web pages in the search results of a search engine.
7. Radio Advertising:
It involves the delivery of some short and sweet messages to the audiences or consumers. Though the messages delivered in this type are short, they are quite effective in nature.
8. Email Marketing:
It is a process of delivering a variety of email messages to a community of people. Thus we can say it simply an email message sending.
Importance of Learning Digital Marketing Courses
With the increased demands of digital marketing jobs nowadays, it is necessary for each and every student to learn digital marketing courses. Various centers are available for teaching such digital marketing courses in Chennai. Taking digital marketing training in Chennai is an efficient way for students to increase their chances of professional success. Anyone, who wishes to shape a successful career in the field of digital marketing, can make use of these services at an affordable rate.
Technologies and Strategies used in Digital Marketing
Some of the advanced technologies that find applications with digital marketing include booming internet technologies, mobile apps, and digital media, and so on. One of the major aspects to be considered while going for the digital marketing process is tracking the target audiences and reaching them effectively. The two major strategies that are involved in this digital marketing process include Display advertising and content marketing. Display advertising involves reaching professional audiences by a variety of ad displays, whereas on the other hand, content marketing involves the sale of contents for specific websites, blogs and so on.
The term ‘targeting’ plays a vital role in the process of digital marketing. Such targeting is basically of the following two types:
Internet-based targeting: It involves the targeting of website visitors, various similar audiences and CRM contacts. This is normally achieved with the help of any kind of first party or third party internet information.
Professional identity targeting: It involves the targeting of audiences in higher professions. This is normally done by analyzing the identity of associated audiences with the help of various social media networks available on the internet. Such identity analysis usually depends on the type and nature of the profession and size of the company and so on.
Merits of digital marketing:
All kinds of businesses (either small or medium or large) are benefitted with the process of digital marketing by gaining access to the vast digital market even at a normally affordable cost. In simple words, we can say that digital marketing is a result-oriented process that paves a way for businesses to reach efficient audiences in a measurable and cost-effective manner. Some of the notable benefits of going for digital marketing are as follows:
- Increased and stable job opportunities in the area of digital marketing in the present as well as the future.
- A rapid increase in spending on digital marketing. For example, the US market has planned to raise its spend to about 332 billion dollars ($332 billion) by the year 2021. Also, various other countries are gradually raising their spending on digital marketing.
- Increased rates of online consumers.
- The continuous evolution of digital marketing phenomenon.