Digital marketing is a process that involves the marketing of products, goods or services via online. In simple words, we can say it as a kind of web promotion. It is an internet based marketing phenomenon, that is gaining great popularity with the increasing online demands. It uses a variety of digital strategies and tactics to attract powerful and potential customers into the business. In general, marketing is a business management strategy that involves the creation of relationships with customers and satisfying them by fulfilling their needs and expectations.
The various forms of digital marketing include SEO or Search Engine Optimization, social media marketing, content marketing, email marketing, affiliate marketing and PPC or Pay – Per – Click advertising and so on. A person, who performs digital marketing tasks in a company is called as a digital marketer. He takes the responsibility of generating leads and enhancing the brand awareness among people, in order for the company to achieve a higher sales rate in the market.
Digital marketing, a fastest and innovative online media of mass communication, has a better scope in the present as well as in the future, since everything is made possible with internet today. Another reason for greater scope of digital marketing is that this industry pays a competitive salary to the digital marketers.
The scope of digital marketing is not only limited to India, but is also extendible over all other parts of the Globe. Digital marketing sounds strong because of the following reasons:
- Innovative, crazy and flexible technique
- Easy usability
- Eco – friendly nature
- Numerous job opportunities
- Better pay rates
- Huge returns upon low investments
- Instant results with fastest reach.
Necessity of learning digital marketing courses for MBA Graduates
Today, we are living in the digital World, since everything is becoming digitized now. Hence the requirement for digital marketing professionals is higher in all parts of the world. Certification course after MBA will be an added advantage, since it is worth making a successful and bright career in the field of digital marketing.
In general, MBA (Master of Business Administration) is a professional degree pursued by the students, in order to get a good exposure and knowledge about the strategy of business administration. MBA in digital marketing teaches everything related to the administrational promotional part of a business. If a graduate is taking up digital marketing courses after MBA additionally from a renowned institute, then he will become a master in his business marketing approaches.
MBA after digital marketing certification usually have higher chances for getting job opportunities in marketing related fields. Digital marketing certification will help the graduates in getting ready for a marketing job and makes them industry – ready, since it gives all kinds of practical exposure. Also, the graduates will get higher pay rates in the industry of digital marketing, in comparison with the other upcoming and trending fields.
Some of the digital marketing courses for MBA include:
- SMM – Social media marketing
- SEM – Search engine marketing
- Affiliate marketing
- SEO – Search engine optimization
- Inbound marketing and
- Web analytics and so on.
Reasons to go for digital marketing courses after MBA
Simple and easy learning: Generally technical courses consume a lot of effort and time to learn. But a non – technical course like digital marketing expects only less efforts and time to learn, since it is simpler enough to learn quickly. It only needs proper training to grasp all the concepts thoroughly. If a person wants to learn any digital marketing course, then all he should have is to be internet – savvy by nature. Simply doing an MBA degree makes us only to learn the marketing sciences, methodologies, analytics and techniques. But in order to execute and implement such methodologies in our business, it hardly needs a digital marketing course.
An MBA degree itself is not sufficient for getting a good job, since we need some extra skills and talents apart from our professional degree learning. Such skills might be acquired from a digital marketing course and thus this course is declared as a mini MBA. Marketing techniques have faced a lot of modifications in the recent years and such modifications are not updated in our MBA degree. This causes a gap between our degree and the skills required for the industry. In order to fill such gap and make us stronger in marketing, various innovative and simple courses have been introduced in Digital marketing.
Future of marketing: Digital marketing is a kind of data – driven marketing that is done online. The strategy of digital marketing finds applications almost in all types of digital channels available in the market. Such utilization clearly depicts the significance of digital marketing and therefore we cannot oppose the fact that it will be the future of marketing. Digital marketing is much more better than that of the ordinary traditional marketing, since it has a lot of advantages and endless opportunities in it. It has a limitless scope in the present, and in the future too.
We have a lot of statistics showing the increasing demand for digital marketing trends in the recent years. Thus the scope will only increase in the upcoming years and will not drop down at any instant. Some of the reasons for the future expansion of digital marketing include:
- Enhanced usage of online applications
- Link made by the products or brands between the users and the innovative technologies.
- Focus on various viral advertisements over the internet.
- Increased expansion of user data or information.
- Attracting targeted and efficient customers into the business by the establishment of instant and immediate messaging services.
With the increased use of internet and social media, digital marketing trends are booming day to day. Off course, people are getting addicted to the use of social media like Facebook, twitter, and whats app and so on. This creates a demand for social media marketing, thereby covering the concepts of digital marketing.
Freelancing cum business opportunities: In addition to the plenty of job opportunities, digital marketing also provides some comfortable earning options like freelancing chances and possibilities for entrepreneurship. Anyone can start his own organization, if he can be able to spend most of his time in learning digital marketing on the internet. All he need here is that he should be a computer savvy person with immense interest in digital learning. Professionals can also work at their comfortable timing from the comfort of their home by doing freelancing. Freelancing is a better option for those, who don’t want to go to office for work. In freelancing, we can be able to manage our work, timings and work zone, as per our wish and comfort. We can also be our own boss. An MBA graduate will become a successful freelancer or entrepreneur after the completion of a digital marketing course.
Creating blogs also help people to earn some sort of money. If a person creates his own blog, he needs to post contents regularly on his bog and should also promote his blog contents on various means like social media, and email and so on. Then only he can be able to earn money by attracting efficient readers (followers) and achieving higher traffic.
Additional weight-age for profile: Profiles without any extraordinary skills and talents are always wait-listed on an interview. Such profiles only have very low chances for getting hired in the company. Nowadays, employers of top companies always look for graduates with some extra skill sets, apart from their educational degree. The reason is that the present world is full of competition and the employers want to hire unique and talented employees from the crowd. A graduate should face and win the competitors, wherever he go. Unless or otherwise, he cannot be able to get a good job with higher salary package.
Numerous courses are available today, but the brilliant idea is to take a course with higher demand in the market. By that way, doing a course in digital marketing after graduation will be a perfect choice for the professionals to gain some extra weight-age for their resumes. By doing so, they will get the possibilities of getting hired in a good company at right time. Certain traditional career options take time to grow up. But a person, who have selected his career in the field of digital marketing need not wait for years to grow up, since it is a powerful and booming career with lot of instant growing opportunities.
Job opportunities: Digital marketing is a trending filed with huge demands. Such demand-able field will always make our career path better, in comparison with the other fields. Today’s world is completely digitized and so that a digital marketer will have lot of job possibilities in all kinds of sectors. All he needs is to have excellent marketing skills with some learning curves in the field of marketing. Also, marketing is a faster and easier option for growing up in a short span of time. It does not require any special technical skills. Instead it requires only a considerable amount of marketing knowledge. Such knowledge can be gained easily by completing a course in digital marketing.
Now, the world is nothing without internet. Even for day to day needs, people relies on the internet. Online shopping has gained immense popularity among people and everything is online today. With this increasing internet demand over the years, digital marketing field has put its foundation in a strong manner. Digital marketing is getting diversified in the recent years. Once a person is getting trained in the digital marketing industry, he will be fit for any kind of job in any sector.
Self – earning chances: Over a decade ago, we were in a situation that we need to go for an office to work and earn money for our living. But now, the situation has changed totally. We are able to make money in various ways either by sitting in our home itself or being in a freelancing position. Also, a lot of companies including the top MNCs are giving home based job opportunities or part time freelancing opportunities for earning money. This makes people to become independent in money matters.
Self earning chances are there now in all fields. But one of the perfect and apt field for self earning is digital marketing. Complete a course in digital marketing and become a self – earner. Recent studies have revealed that by the year of 2016, around 1.5 lakh job opportunities have been allotted to the professionals of digital marketing. Now consider, how powerful and efficient is the career of digital marketing.
Succeeding in the competition and winning the competitors: Today’s world is like a race, where we all need to stand unique and distinct, in order to win the competitors in our way. Organizations also expect such kind of professionals, who are able to win the races. Why because, that only will lead the business in a smooth and successful manner. The success of a business normally lies in the profit rates, sales rates, lead generations and certain kind of innovative marketing scenarios. Old and traditional marketing scenarios will not work out in this digital era. S, digital marketers should aware of the current marketing scenarios by making them updated every day.
Develop your creativity, analyse what fits you the best, execute things as per your interest, Strive and work hard, and win all the competitors on your way.
Cost – effective learning: Learning a course after graduation is not a big deal. But the thing is that we need to select the course which is worth for the money spent on its learning. By the way, digital marketing course will be a cost – worthy option. The reason is that we can make lots and lots of money after completing a digital marketing course, since digital marketing is the future of marketing. It has a better scope, while compared with the other industries. Anybody can take a digital marketing course on an affordable cost, and is also worth learning it.
Various professional courses available in the market, other than the digital marketing courses are not affordable for all kinds of people. They might impose higher charges for learning them. Hence the course, which completely fits for all kinds of people is the digital marketing course. Also it will guide us to a bright and colorful future.
Apart from these, certain digital marketing divisions like content marketing and social media marketing never require any budget. Some sort of intelligence, consistency and creativity itself are sufficient for such kind of marketing strategies. Thus, as a whole, digital marketing is a cost – effective strategy and we can also be able to stop a digital marketing campaign at any instant of time as per our wish, unlike the other marketing strategies.
Career boost: Completing a certification in digital marketing is not merely a course completion. Beyond that, it strengthens your career by acting as a booster. It gives some additional weightage for your future career. It portrays and depicts all your extra – ordinary knowledge, skill sets and talents clearly to the employers, thereby increasing your job possibilities in well – known companies. It also makes you stand unique in the crowd by showcasing your talents.
Industry demanding skills: Nowadays, with the industry digital usage, most of the organizations are looking for employees with digital marketing skills. The reason is that such skills are needed for all kinds of sectors in an IT industry. Digital marketing professionals are suitable for any kind of job in a company, since they are considered as the completely qualified professionals. Companies are also ready to pay them according to their knowledge.
Today’s consumers are comparatively smarter than that of the consumers in the olden days. In order for the marketers to handle such smart consumers, some talents are needed. Such talents can be acquired only by the completion of digital marketing courses.
Way of learning digital marketing courses after MBA: Digital marketing courses can be done either online or offline. Online learning involves learning from the lot of free and paid online sources available on the internet. Whereas on the other hand, offline learning involves learning from the various digital marketing institutes. Digital marketing courses after MBA will be quite worthy for professionals to start their career. A graduate will get a lot of career options, when he engage himself in any digital marketing certification course after MBA.
Certification of digital marketing from Courseinn academy: Getting a digital marketing certification from a best institute adds weight-age to a profile. One of such best institutes recommended for taking a course in digital marketing is the Courseinn academy. It is a professional digital marketing training and software training institute located in Vadapalani, Chennai. It teaches the marketing strategies with international standards. It guarantees internship chances and helps in attaining your goals and enhancing your knowledge. It provides high – quality training, since it has a vast experience in the field.